Vaaree raises $4 million led by Surge to make authentic home decor accessible

Building specialised and authentic homes is a universal dream, but the process of selecting each item can become taxing. Providing an all-in-one solution to home decor through specially curated looks built to suit every aesthetic; Vaaree has secured $4 million in seed funding led by Surge, Peak XV Partners’ rapid scale-up program. The round also saw active participation from investors like PeerCapital, All In Capital, and Better Capital. Vaaree is part of Surge’s eight cohort; and recently, the firm also announced it’s ninth cohort.

The home decor marketplace aims to use the fresh funds to accelerate investments in hiring; plus it plans to enhance the user experience for its online platform. Moreover, this infusion will help Vaaree address essential areas like merchandising, curation, supply chains, and seamless omnichannel experiences.

“We’ve got great traction and response online, and now we’re poised to make an even greater impact with our first physical store in Bangalore. With the infusion of this latest round of funding, we’re set to catalyse growth across various fronts, from expanding our team to investments in cutting-edge technology and AI applications. This will bolster critical areas including curation, merchandising, supply chains, seamless omnichannel experiences, and unwavering support for countless households nationwide.” said co-founder Varun Vohra.

Established in February 2022, Vaaree is guided by the leadership of Garima Luthra, Pranav Arora, and Varun Vohra. The Bengaluru-based startup offers products ranging from dining and kitchenware to even gardening supplies. Certified manufacturers supply all products, and the startup tests them meticulously for quality assurance.

This October, the company launched its first retail store in Bangalore, Forum South Bangalore Mall. With over 2,000 products ranging from kitchenware for home cooks to comfort-guaranteed bedding; the store boasts offerings that are both functional and fashionable. It also features curated lifestyle looks that change every week.

Vaaree’s online presence has been strong since its launch in May 2022. The website offers over 20,000 products and has delivered more than 150,000 products to homes across India. The startup also raised a pre-seed round in early 2022. Investors like Kunal Shah, Arjun Vaidya, Vineeta Singh, Ghazal Alagh, Varun Dua, Manish Dugar, Anjali Bansal, Suhail Sameer, Prabhu Rangarajan, Mohan K., and Ruchi Deepak, among others, backed the round.